A photographer of Asiaxpat.com was at our 1st Marketing Cocktail Hong Kong to picture the event. Have a look here (it’s the first few pictures; also another event has been featured).
Category Archives: PR
A German court decided that the company Koziol has to drop the name and design of their egg holder eiPott, because it looks too much like Apple’s iPod. As till now, the product is still available at the company’s web shop. Feels like we’re in China!
Now have a look at the name, logo and design of eiPott. Of course Koziol did this on purpose. But, what marketeer would do that? Actually, it’s not even worth the PR. It can’t be a joke, because it’s a serious company actually selling the product. So, come on people, please try to be at least a little bit original. That’s exactly how Apple grew big and is still growing. And now don’t come up with changing the name into Pott, which is what they really threaten to do.
One more time: marketing is about creating Unique Selling Propositions. Copying really is not a USP. If you don’t agree: move to China or make a serious career shift.