Category Archives: Business

Pictures Marketing Cocktail Hong Kong

A photographer of was at our 1st Marketing Cocktail Hong Kong to picture the event. Have a look here (it’s the first few pictures; also another event has been featured).


Patrick van Hees’ road to happiness: goals, relationships and recharge

The great advantage of having your own blog is that you decide yourself what to write about. Although it’s not my habit, I want to promote the debut roman of my good friend Patrick van Hees’: ‘De Geluksprofessor‘, published in the Netherlands on The Happiest Day of 2011: 17 June. The Happiest Day? Yes, academic research has shown that the last Friday before the actual summer starts, is the happiest day of the year. And on the 17th there’s still some money on the bank as well. Makes sense.

In his book, Patrick describes the road to happiness in three steps. The first is to set clear and realistic goals for yourself. Goals get you started and keep you going. There’s always this perspective you’re dedicated to. Next to this, you have to build true relationships with people, instead of just having superficial contacts. Last but not least, one should on a regular basis ‘recharge’. Get new energy from things that you really like to do and not just because it’s fashionable (if you happen to like the hip and happening, that’s fine of course;-): do sports, go to the beach, walk, have a massage, play cards, spend a long night with your girlfriend, anything you like.

Next to being a writer, Patrick is a successfull marketeer and entrepreneur. That’s why I also asked him to become a member of the Advisory Board of my agency C-People. A great honour to me that he was delighted to do so, but of course a great honour to him as well;-)

Buy the book here.

China owns 10% of Euro Government Debt

According to figures published by the Dutch Central Bank (DNB) yesterday, 550 to 650 billion of the world’s second economy reserves are now being held in Euros. The biggest part of this amount is in European Government Debt, which is about 10% of the entire Euro debt.

Next to this, China owns an estimated USD 47 billion in Western-European companies. This is the official figure of announced investments by the end of 2010. By now, this amount has probably increased by another few billion already and it is hard to say if real investments aren’t already higher anyway.

Europe is an important trade partner for China and our Eastern friends will increase their investments over the coming years. That’s a fact.

Fortunately, Chinese is easy to learn. You can do it in 5 minutes.

The Daily: one small step according to criticasters, one giant leap for mankind

Yesterday, Apple launched The Daily. It’s a daily digital paper, developed exclusively for the iPad. Apple developed it together with Rupert Muroch’s News Corporation.

Again, Apple is the innovator.

I heard some criticasters say this is no serious competition for printed daily’s. One of the reasons would be the small editorial team working for The Daily. Uhm, with one of the biggest media network behind it?? Murdoch claims there are 100 journalists working for his new digital baby. And I believe him. If a media tycoon like Murdoch launches a new product, he doesn’t do it just for fun.  And Apple won’t neither. The Daily and upcoming competing digital papers will not make printed versions disappear, but they will be a fierce competitor. This is just the beginning.

Conservative criticasters and media, you better move!

The Chinese invasion: Part II

Last week, the claimed world’s largest bank ICBC opened a branche in Amsterdam. It’s the first Chinese bank opening an office in the Dutch capital and without any doubt, much more will follow. Also Indian and Japanse banks are being pursued to come to the Netherlands and Europe.


The Chinese invasion is not limited to banking. Also in transport, infrastructure and shipping the Chinese are making some major investments in Europe.

We are witnessing a global economical shift. I never believed the back to basics story: globalization is in full swing! At this stage, it’s just one way traffic from Asia to Europe.

In Singapore the crisis is far away

The past one-and-a-half week I was back in Singapore to visit some friends. I was very curious to see if the Asians were indeed picking up after the crisis hit the world in 2008. I expected they did. But I can now say that would be a firm understatement. It was like there had never been a crisis at all. Singapore had just been disturbed for a short while on their path to further growth, but are back on track, while the West is still recovering. It was like 2007, when I was still living there.

Building cranes were everywhere, actually operating. The integrated resorts at Marina Bay and Sentosa (Singapore now has casinos!) including hotels, apartments, shopping centres and an establishment of Universal Studios were close to finalized and packed with hungry visitors, terraces were full all the time, house prices were up, headhunters are hunting and so on. I also visited Kuala Lumpur, the capital of neighbour country Malaysia, for a few days and there the situation seemed the same, be it at a lower economic development level. Prices since 2007 seemed to have gone up by 30% and new venues have arisen throughout the city. Malaysians became more materialistic.

The question if the economic balance in the world is shifting is not a question. It’s a fact. Just have a look in a country like Singapore.

Louis van Gaal is big business

Now we know. Louis van Gaal is always right. He won the German national league (the Bundesliga) and the German national cup in one week. When he also defeats Internazionale (Inter Milan) later this week in the big Champions League final and wins the 3rd price in one season, he will not be the only one any more who believes he’s God. The whole world will. This evening he announced that he does stay another year with Bayern Munchen when he beats Inter, although at the beginning of this season he said he wouldn’t when the ‘treble’ would be Bayern’s. I think he’s right. I think the club’s presidents Beckenbauer and Rummenige just told him his salary has been doubled, or tripled. And he earns it. Soccer is business. Global business. And Louis is a very successfull Captain of Industry.