Hong Kong, come Study in Holland!

With the slogan “Where talents grow.” The Dutch Consulate in Hong Kong started a campaign last week to raise awareness among Hong Kong students about studying in Holland.

Watch the video here.

In a very student-like way, the video tells about all the advantages that studying in Holland offers: the high average score of Dutch universities, good price quality and the fact that nearly all international programmes in Holland are entirely taught in English. Of course it also shows typical elements of Dutch culture, like bikes, chocolate sprinkles and the flat countryside.


Sex sells

What’s a better way to start the year than a great article in the Economist on the essence of marketing: people are irrational.

And indeed, my posts on stunning babes hired by Dutch beer brand Bavaria last year and this very post are ranked 3 and 4 among the best read posts ever (see menu at the right), and counting…

2011 in review

The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog.

Here’s an excerpt:

A New York City subway train holds 1,200 people. This blog was viewed about 7,000 times in 2011. If it were a NYC subway train, it would take about 6 trips to carry that many people.

Click here to see the complete report.

Neon surfing

Check out great idea and nicely executed: Strongbow Neon Night Surfing Bondi.

Pictures Marketing Cocktail Hong Kong

A photographer of Asiaxpat.com was at our 1st Marketing Cocktail Hong Kong to picture the event. Have a look here (it’s the first few pictures; also another event has been featured).

Does the European crisis mean the end of democracy?

The facts: Greece calls for a referendum on the European crisis deal while they’re rapidly running out of money. Europe is holding series of crisis meetings over a period of a year amidst one of the worst crises ever. There is a total lack of leadership.

Democracy in Europe currently is obviously the biggest obstacle in dealing with one of the biggest crises in history. Europe made impressive steps forward after the Second World War, but is now standing still and moving backwards from an international perspective.

While other more centrally led countries (US, China, Singapore) are either recovering or growing fast, it seems that (mulit-party) democracies are experiencing their biggest test in history. India’s democracy had some challenges along the way as well, but will without any doubt do pretty well in the long term, because of the huge population number.

Does the European crisis mean the end of democracy? I’m not sure, but if European politicians don’t implement changes to their decision making processes along the road, they might be forced to by (future) stakeholder like the US and China.

1st Marketing Cocktail Hong Kong great success

On Tuesday October 25th C-People organized the 1st Marketing Cocktail Hong Kong in Club Fly on Icehouse Street. Marketing Cocktail Hong Kong is the first and only recurring networking platform for marketing, communications and PR professionals in Hong Kong.

At this first edition 35 professionals showed up, which made us very happy!

Special guest was Patrick van Hees, member of the C-People Advisory Board, financial marketing guru in the Netherlands and writer of ‘De Geluksprofessor’. Especially for this occasion he flew to HK and brought signed books for all Dutch present at the event.

Next week we’ll come up with a date for the 2nd edition. We expect at least 50 people!