Welcome to my blog. My name is Diederik Heinink, marketing, communications and PR consultant. After some time in Asia, I live in the Netherlands right now.
Since 2002 I´ve been working as a freelance consultant under my company name C-people for both large corporates and smaller companies. Companies hire me to improve their marketing, (crisis) communications or PR strategy. To set up new initiatives, to smoothen existing projects or to manage a crisis. In August 2008, for example, I was being hired by Fortis to assist them in handling their corporate communications in the middle of the worst crisis our generation and our parents´generation has ever seen.
As from June 15th 2009, I’m directing global PR activities for Rotterdam (the Netherlands) based Robeco Asset Management. This is a permanent position.
Ivory tower
My firm belief is that -especially Western- companies should descend of their ivory towers. Marketing efforts often can be made much more efficient and (cost-)effective by minimizing ‘distance’ to the target group. That way marketing will contribute much more to the company’s revenues. And that´s what marketeers are there for.
Anyhow, my job is to put companies on the map as good and effective as possible.
At this blog, I look at all aspects of marketing on a global level, of course, with a Dutch taste to it:-) I am open and honest in my judgements, so from time to time my postings will be a bit spicy. Be warned.
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