The 2008 crisis changed a lot. Close to an end, we can say it didn’t last for a long time. But the effects will. The West learned they’re not immortal. At least they should. That’s the best thing that could happen to the world.
People who go beyond their limits end up in a burnout. Companies that blow up themselves go bankrupt. It’s as simple as that. You can’t just obtain more and more, when there are not enough capabilities or resources. A road with no limits is a dead end street.
”Back to basics” is a very wise adagium. It should not only be a motto in times of crisis, but it should be daily practice to everyone and every company. We only have to ask ourselves three questions: What do I want to do? What could I accomplish realistically? And how do I pursue that?
The West has been arrogant. I noticed even more when I lived in Asia myself. In that respect, I fully agree with the general statement of Kishore Mahbubani in his book ´The New Asian Hemisphere´ (I did not finish the entire book yet). I hope the crisis made the West start throwing some of their arrogance overboard. They better.
The East is quickly and surely becoming more powerful than the West. And with even much better growth perspectives. Companies over here better start realizing that. Those who don´t, will discover they’re not immortal after all.

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