Power to Albert Heijn

Albert Heijn (part of worldwide Dutch retail giant Ahold) is Holland´s biggest supermarket chain. And probably the oldest, too. Having been positioned as a high quality retailer with dito prices, they were forced to lower their prices the past few year under competition pressure and the ´supermarket war´ a few years ago in the Netherlands. Actually, this war is still going on with just a bit fewer gunshots at the moment.

Albert Heijn is one of the strongest brands in Holland and they do a great job to keeping it that way. Look at the current commercial to convince yourself. The power is original and smart simplicity; and that is scarce in today´s advertising. (Sorry for those who don´t know the Efteling or don´t speak Dutch.)