The website for Dutch elderly people, called Vijftigplusser.nl (50+.nl) is really taking off. Being officially launched in October 2006, the website now attracts 50,000 unique visitors per month and is starting to get some serious advertisers and commercial partners.
The website gives members the opportunity to chat in fora, start their own weblog or to create an own photoabum.
I have three reasons to write about this website:
- I think it’s interesting to see the proof that marketing towards elderly people actually works;
- I do some PR for this website;
- it’s my brother-in-law who owns and started this website:-)
Click here for the latest press release on Vijftigplusser.nl issued today.
2 responses so far ↓
Bas // 11 May 2007 at 3:57 pm |
You might wanna rephrase that title, Diederik… Sounds a you meant “taking off”, but now it reminds me of a Prince song. (And he isn’t in his fifthies just yet.
Diederik // 12 May 2007 at 8:38 am |
haha, maybe you’re right. let’s hope there are not too many Prince fans on this blog:-))